Multilingual Marketing | Fashion e-commerce

Category:
Date:

March 6, 2023

THE CLIENT

Lookiero is a fashion company that offers personal shopping services online. Founded in Spain in 2015, now they have established their brand in Italy, France, the UK, Germany, Portugal, the Netherlands, and Belgium.

The challenge

The client faced several key challenges in their international expansion and reached out to us for help in entering the Italian market. 

They needed:

  • Translation of product descriptions using specialized terminology from the fashion industry.
  • Linguistic & Cultural adaptation of website copies for the Italian market, ensuring that the content was culturally relevant and aligned with Italian consumer habits.
  • Transcreation of social media copy, adjusting the tone and style to effectively connect with local audiences.
  • Writing fashion and style content for the blog.
  • Translation of legal documentation, ensuring accuracy and compliance with local regulations in each target market.

The solution

We built a localization & translation strategy with a complete package of services that responded to Lookiero’s challenges for the Italian market.

Our package included:

  • Translation service specialized in fashion.
  • Translation service specialized in legal agreements.
  • Digital marketing and SEO complete services: copywriting of blog articles and newsletters, transcreation of social media content (Instagram, Facebook and TikTok), SEO keyword research and implementation.
THE RESULT

We delivered a total of 200,000 words, covering the translation of product descriptions, website localization, and the transcreation of social media copy. We also wrote 96 blog articles focused on fashion trends and style, all optimized with SEO best practices, which significantly increased the client’s visibility in Italy.

"The team of Kosmos Lingua stands out for their commitment to quality and flexibility. Not only they adapted very quickly to the dynamics of the brand, but also suggested localization practices that were more suitable for the Italian market.”

B.G.
Creative Content Director at Lookiero

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