Marketing multilingüe con IA | fotografía aérea
Category:
Date:
October 19, 2024
THE CLIENT
The Client is a London-based drone videography company that operates on a global scale providing dynamic visuals to any ad campaign, marketing campaign and social media strategy.
The company opened a new branch in Italy and wanted to adapt the website copies to the Italian market.
THE CHALLENGE
The client’s internal team opted to generate Italian marketing content using widely available AI models. However, while AI offered efficiency, the content lacked the fluency, cultural relevance, and marketing impact needed for their Italian audience. They approached us to review and enhance the AI-generated content, ensuring it performed effectively in the local market.
The Solution
We provided our AI-Content Review service, which goes beyond a basic revision. This complex, strategic process involved transforming AI-generated material into high-performing, market-ready content. Our approach combined:
- Expertise in language and culture, ensuring the content resonated with Italian audiences.
- A deep understanding of AI technology bias, particularly the limitations in automated translations.
- Strong SEO and marketing knowledge, essential for turning AI content into optimized, engaging copy.
OUR THREE-STEP PROCESS
Briefing: We worked closely with the client to define key elements such as target audience, tone of voice, brand style, and specific marketing preferences.
Audit: Our team conducted a detailed analysis of the AI-generated content, categorizing issues related to language, cultural appropriateness, and marketing effectiveness.
Full Review and Optimization: We performed a comprehensive review, refining the content on linguistic, cultural, and stylistic levels. Additionally, we optimized the content for SEO, ensuring it aligned with best practices and drove performance in the Italian market.
The result
We successfully delivered the reviewed and fully optimized marketing content, tailored specifically for the Italian market. The result was not just fluent, natural-sounding copy, but content primed to engage the target audience and achieve measurable marketing success, thanks to our experts in SEO and marketing strategy.