Multilingual Localization | Fitness app

The Challenge

The client needed to localize the app’s content into 6 languages (French, Italian, Spanish, German, Portuguese and LATAM Spanish) using AI-based machine translation combined with human review by our experts. The challenge was not only to ensure accurate translation but also to adapt the content culturally for each market, maintaining consistency and relevance in every language.

The Solution

We organized the localization process with a comprehensive cultural approach, ensuring the app’s content was adapted to each market in all relevant aspects. Our process included:

• Localization of units of measurement: we adjusted measurements, such as weight, distance, and calories, to match the standards of each region.
• Adaptation of names and cultural references: exercise names and workout recommendations were adjusted to be culturally appropriate in each language.
• Currency and price format: we converted currency and adjusted price formats for each market, ensuring that financial content was clear and relevant to users.

Our Three-Step Process

AI-Powered Machine Translation: we used machine translation to generate the initial versions of the content in 6 languages, leveraging the speed and efficiency that AI provides.

Human Review and Cultural Adaptation: our expert linguists reviewed the AI-generated content, ensuring that it was not only accurate but also culturally adapted to the customs and expectations of each market.

Content Optimization: we refined key aspects such as exercise names, training references, and price formats to ensure that the content felt familiar and relevant to users in each region.

The Result

We delivered the translated and culturally adapted content in 6 languages on time, ensuring that the app provided a fully adapted experience in each market. 

Thanks to our localization strategy, the client could efficiently boost the global presence.